KNNC-FM, known as "K-Nack," was a legendary alternative rock radio station that broadcast in Austin, Texas, from 1991 to 1998. It earned a passionate local following for being authentically independent, fearless in its music choices, and deeply embedded in Austin’s vibrant music scene. Unlike corporate stations, KNNC had a raw, unpolished energy — the DJs had personality, they played deep cuts, new bands, and local artists alongside national alternative acts, and the playlist wasn’t overprogrammed or formulaic.
The station captured the spirit of 90s alternative culture, giving airtime to grunge, punk, indie, and emerging alt-rock bands before they broke big. They championed artists like Nirvana, The Smashing Pumpkins, Pearl Jam, and Radiohead early on, while also highlighting Texas and Austin-based musicians.
What made KNNC iconic was that it felt like it belonged to the listeners. It was unpredictable, irreverent, and full of character — from its offbeat promotions to its genuine support of live, local music. In an era before streaming and algorithms, KNNC-FM was how many Austinites discovered the soundtrack of the 90s.